TREK® becomes Title Sponsor of Matterhorn Ultraks
Since its launch, Matterhorn Ultraks has established itself as a fixture on the international skyrunning and trail running calendar. Every year, around 4,000 participants from Switzerland and abroad are drawn to the spectacular trails around Zermatt and the Matterhorn.
TREK® is an internationally recognised brand of protein bars and is part of the Lotus Bakeries group. Made with ingredients from natural origin and plant-based protein, TREK® products offer a convenient snack option before or after an activity, or as part of everyday life. The partnership with Matterhorn Ultraks is a natural fit, with both brands sharing a strong connection to the outdoors, sports and active lifestyles.
Post-race energy
Participants will experience the partnership first-hand, with TREK® present after the race with its Protein Oat bars. Made with plant-based ingredients, the bars offer natural energy to support participants as they continue their post-race mountain experience.
Sandro Steimer, COO of Human Sports Management, organiser of Matterhorn Ultraks, said: "With TREK®, we have found a partner that is an excellent fit for our event and our community. This multi-year partnership gives us new opportunities to further develop Matterhorn Ultraks and continue delivering a first-class event experience for our participants."
A partnership for the future
Isabelle Maes, CMO Lotus Bakeries and CEO Natural Foods, comments: "Matterhorn Ultraks combines sporting challenge with an extraordinary mountain setting, attracting a community that perfectly matches TREK®'s values and ambitions. We are delighted to support participants with the natural energy of our TREK® bars throughout the race. As title sponsor, we look forward to supporting the event in the years ahead and contributing to its continued growth."
The next edition of TREK® Matterhorn Ultraks will take place from 21–23 August 2026 in Zermatt. Registration remains open, with race entries still available in selected categories.
About Matterhorn Ultraks
Founded in 2013, Matterhorn Ultraks delights runners every summer with breathtaking scenery at the foot of the Matterhorn, the world's most photographed mountain. Since its first edition, the event has been part of the Merrell Skyrunner® World Series, attracting the world's skyrunning elite and reinforcing its reputation as one of the most important races on the skyrunning circuit. Matterhorn Ultraks has become a true classic, popular among both elite athletes and amateur runners who appreciate the diversity of its courses and its high-quality organisation.
About Human Sports Management AG (HSM)
Human Sports Management AG (HSM) is one of the leading agencies in the DACH region for the marketing and organisation of premium mass-participation sporting events. HSM develops regional events in running, cycling and trail running into nationally and internationally recognised participation platforms. Founded in 2015, the agency inspires thousands of people to embrace sport through professionally organised events. HSM's portfolio includes the Škoda Swiss Bike Cup, Cyclotour du Léman, Sarnersee Lauf, Aargau Half Marathon, OCHSNER SPORT Zurich Marathon and Matterhorn Ultraks. Since 2025, HSM has been part of the Belgian sports and health company Golazo.
About TREK®
TREK® is a protein bar brand offering natural, everyday energy to everyone through tasty protein bars. Made with ingredients of natural origin and plant-based protein, TREK® protein bars are created to support active lifestyles and everyday adventures, while also serving as convenient, great-tasting snacks for people on the go. TREK® is part of the Lotus Bakeries Natural Foods portfolio, alongside global brands such as nākd.®, BEAR® and Kiddylicious®.
About Lotus Bakeries
Founded in 1932 by Jan Boone Senior with the creation of the iconic Biscoff® cookie, Lotus Bakeries has grown into a global snacking company with a diverse brand portfolio. Today, the Group is led by the third generation, with Jan Boone, the founder’s grandson, as CEO. Alongside its universally loved Biscoff® brand, the Group offers a range of better-for-you snacking brands, including nākd.®, TREK®, BEAR®, Kiddylicious®, as well as a range of local hero brands such as Lotus®, Suzy®, Dinosaurus®, Peijnenburg®and more. Headquartered in Belgium, Lotus Bakeries is a dynamic and internationally oriented company, with production facilities across Europe, the Americas, Asia and Africa. The Group is active in more than 70 countries, employs around 4,150 people and achieved a revenue of EUR 1,355 million in 2025. The majority of shares are owned by the Boone and Stevens families, complemented by a public listing on Euronext Brussels, where Lotus Bakeries is part of the BEL20 index and amongst the largest and financially stable listed companies in Belgium.
Information about Matterhorn Ultraks:
https://www.matterhorn-ultraks.ch/home
Image material available for free use:
https://www.swisstransfer.com/d/686ff8b7-531b-4726-98ad-60f43f25a477
For further information, please contact:
Carole Dossetto
Project Leader / PR Matterhorn Ultraks
+41 76 336 14 12
cd@humansports.ch
Media contact Lotus Bakeries
Emma Van Praet
Group Communications Manager
+32 9 376 69 20
corporate@lotusbakeries.com
